How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies through your browser. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


The cookies we use

The following cookies are used on the Birch Carpets website:

ASP.NET _SessionID 
Stores the ID of the current session and is integral to the normal operating of the website.

Google Analytics cookies
All other cookies - __utma, __utmb, __utmc, __utmz, __utmv are cookies set by Google Analytics, and are therefore technically not considered to be integral to the normal operating of the website.

The use of these cookies by Google Analytics is shown below:

CookieDescriptionLength
__utma Visitor identifier Expires after 2 years
__utmb Session identifier Expires after 30 mins of activity
__utmc Session identifier Destroyed when user quits the browser
__utmz Campaign values Expires after 6 months
__utmv Visitor segmentation Expires after 2 years